Domain Names: Size Does Matter

Yesterday we saw how abbreviating part of a domain name can result in some unintended side effects, including embarrassment and snickering.

But what happens when you avoid abbreviation altogether? Observe:

It’s bad enough that the domain name is over 30 characters long. It’s worse that they used a childish font to make it even harder to read.

Here are some handy warning signs that your domain name might be a tad too long:

• Your domain name is long enough to hold all the letters of the alphabet, and then some.
• Your domain name takes up most of the width of your banner.
• People get stressed out from reading your domain name. For the above example, you might hear “www.centraleg OMG WHAT THE HELL?!?”
• People get carpal tunnel syndrome from typing your domain.

So keep those domain names short and to the point! (But do try and avoid embarrassing abbreviations)