Clarins Markets Magic Mist

June 5th, 2007 by Mr. Fanrastic

“Do you use a cellular phone?”
“Are you often in front of your computer?”
“Do you use a microwave oven on a regular basis?”

Are you paranoid and / or gullible?

Clarins would like to sell you a magical mist that claims to protect you from, and I quote, “modern pollution.” (I’m smelling a bit of pollution right now).

Clarins also claims to have proven “the causality between accelerated skin ageing [sic] and exposure to artificial electromagnetic waves.” Hmm…


How does this magical mist work, you ask? Well apparently it “leaves behind an invisible shield on the skin’s surface that will protect against all kinds of modern pollution.”

Oookay…

Maybe we should take a moment and actually think about this. A mist that blocks electromagnetic radiation… Wait a second — light is electromagnetic radiation! And just beyond the visible spectrum, past the blue and indigo, we find ultraviolet light. So technically, one could claim that a sun-block prevents the transmission of electromagnetic radiation, albeit only the narrow band of frequencies where we find UVA, UVB, and UVC light.

But then, according to Clarins, this means that ultraviolet light is “modern pollution.” Clarins sure has a funny definition of “modern” since ultraviolet light has been around since the universe popped into existence.

Meh. If they throw in a tin-foil hat, I might consider buying it.

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